THE SHORT & SWEET

ASSOCIATE creative DIRECTOR

ideate, conceptualize, develop and present proposals to brand partners across editorial, video, photo, social and experiential. they don’t all sell through, but when they do, I oversee the post-sale creative execution to bring the vision to life.

social creative

but first I did it for the ‘gram, leading social-first initiatives in pre-sale to help branded posts become something viewers want to look at and engage with.

editorial asst.

as R29’s Snapchat Discover grew, I worked as the lead copywriter, among other tasks like developing the direction for daily editions, ideating original video series, finding innovative ways to engage with the platform, and dabbling (just a bit) in graphics.

at my start, I was a fashion girl through and through. I interned in the closets of top magazines (Cosmo, Elle, InStyle) and wrote OOTD articles while dressing the part too. I still love fashion, but now include wellness and beauty as passion points.

want to see more?