The Man Who Sizzles Up A Storm

From landscape to meat, Chris Dambech of the Bacon Bandits food truck sells burgers and sandwiches full of bacon, energizing the Syracuse community

nybaconbandits.com

nybaconbandits.com

Sitting on an army vehicle in the middle of Iraq, Chris Dambech made a bet. With a few days remaining before returning to American soil, Dambech, 31 and stout with hair razor-cut to his head and a tattooed arm, pondered about what he would do upon returning with his fellow Marines. Most of the guys talked of using the GI Bill to go to college. But for Dambech, college would only restrain his ticking head, constantly looking for action—from becoming the youngest real estate agent in the south of New York or a hero in the eyes of his three and a half year old son, after shoveling snow. Instead, Dambech told the guys, he wanted to start a business.

 

The start-up idea came from one of the guys lounging on the truck, but the ignition sparked when the group dared Dambech he would not follow through on launching it. Taking the bet, Dambech used $5,000 from his Iraq savings to found Veteran Lawn Care Services, a grounds maintenance company manicuring veteran cemeteries. “If I tell you I’m going to do it, I’m going to do it,” says Dambech, who credits his father for developing his entrepreneurial spirit and dogged determination. Watching his father, a traveling salesman, work, Dambech learned about self-motivation early on. “The harder he worked, the more he’d make. If he didn’t work, he didn’t get paid. No heat, no food,” he says. “I was helping him lick envelopes and send them out. Then he taught me a little bit about money. And then I got hooked on making a dollar.”

 

Watching TV about one year ago, Dambech found a show about food trucks and thought ‘why not start one?’ He began researching, talking to other owners, listening to podcasts about the industry, and discovering what other local vendors offered. Looking to stand out, Dambech observed that other trucks in the area weren’t using bacon. “I felt comfortable throwing my money down on that kind of gamble,” says Dambech. The truck, Bacon Bandits, opened in 2013, and incorporates the meat into every dish.

 

Bacon Bandits offers an eight-item menu featuring sandwiches like grilled cheese with bacon jam—a signature recipe Dambech developed—and a triple bacon burger. After the meal, it offers desserts like cupcakes with flakes of bacon on top. Parked in an abandoned building’s lot, Bacon Bandits is open from about early April until the end of September, selling out of burgers and the grilled cheese nearly every day. Dambech is hoping to expand his truck to a second location at Syracuse University and sell his jam at stores like Wegmans and Trader Joes in New York State, upon approval from Cornell University, where the long process is underway.

 

The gamble Dambech took paid off, but reaching his level of success, now in his second year, wasn’t so simple. “When I was first doing landscape and said you know what, I think I’m going to start another company, the people told me I was crazy. And you know what? I thought about what they said. I said, ‘Oh man, maybe I shouldn’t do this,’” says Dambech. “But then my brain kicked back in and I said, ‘Fuck that, I’m going to follow my damn instincts here in my gut and I’m going to do it anyways.’” Starting Bacon Bandit’s parked in Armory Square, Dambech and his chef spent winter nights outside until three a.m., toughing out blizzards and negative temperatures. “You have to do that in the beginning. Suck it up, tough it out. Because we did that, people started knowing who we are.” One year later, Bacon Bandits sold its cramped trailer for a plain, shiny silver one, four times the size with the name stuck on the side and a small window in the upper right corner. Its signature giant pig—a large, bronze rooftop statue—mounts atop the truck, serving as a beacon for customers who drop by for a product that has the taste of something different, on a quick walk or lunch break.

 

“At the end of the day, it’s really important to remember that product counts,” says Eric Weiner, founder and president of FoodTrucksIn, a website for locating U.S. trucks. “And I think that people definitely also still like something that’s unique and different…the trucks that do four or five things and do it really well, that to me is a key to success; having a smaller menu and doing everything perfectly rather than having larger menus.”

 

“We’re not doing this to get rich,” says Dambech on his own success. “It’s fun. We enjoy it. We enjoy when people bite into our sandwich and they smile and say ‘Wow, you guys rock.’ That’s why we’re doing it.”

 

For Dambech, it’s all about providing this enjoyment for customers and about finding ways to give back to others. Dambech offers his time by talking to people about his business and helping the Boy Scouts as a Merit Badge Counselor. Currently, he is thinking of ways to aid inner-city children without the funds to eat. Learning about these children listening to NPR in his truck, Dambech became distraught that they will not eat between Friday’s school-provided lunch and Monday’s school-provided breakfast. “I mean, what the hell. Can you imagine that? Like really imagine a kid,” he says. “That’s what I want to focus on. That’s going to be my next big thing.”

 

Dambech wants to create an engine of profit to provide food for these children, but according to his wife, Meg, who helps oversee the Bacon Bandit’s books, he has another two years before he can. “He said he was going to take a little break from starting new businesses and we’ll focus on me,” says Meg. “That’s a little reassuring.”

 

Though the urge to manage another business, like that for the inner-city kids, clicks away at Dambech’s mind, he agreed to wait three years after the inception of Bacon Bandits before starting something new. It’s a compromise he was willing to make, especially as his other establishments expand. Veteran Lawn Care Services, featured in a 2015 Super Bowl commercial, has more customers to cater to. With Bacon Bandits, Dambech has goals too. In addition to launching his bacon jam and setting up a second location, Dambech wants to create an original burger sauce.

 

His entrepreneurial instinct started as a boy watching his father work, but coming back to the U.S. after serving in Iraq and hearing one line during a podcast sparked Dambech’s daily motivation. The quote, “What are you going to do with your one and only life,” became that one cheesy line Dambech constantly refers to.

 

“There’s no reset after the games over. This is it,” says Dambech. With only one shot, Dambech will make it worthwhile. As the snow settles over the Syracuse grounds and the temperatures continue to drop, Dambech is full of energy as he talks of his Bacon Bandits truck, tucked away until the clouds part. A few months left to go, Dambech plans for the spring, when his truck comes out, figuring out a way to flip his menu, simplifying it while tweaking his recipes to crispy and marbled perfection.

Get Trucking

Follow these four steps to shift your start-up into drive

One year ago, Paul Cox was laid off from his job as a chef at BC Restaurant in Syracuse, NY. Cox, 45, knew he had to make a career move. Employed in the restaurant industry for more than 25 years, Cox harbored a growing curiosity for food trucks, a trend he saw gaining momentum in his home city. Cox decided to take over the Street Eats truck in 2014, transitioning from his jobless rut into an entrepreneurial endeavor. Now the owner and cook of this mobile restaurant and brick-and-mortar deli, Cox serves dishes like tacos and burgers, though the menu changes daily.

If you’re like Cox, looking for something new and exciting pertaining to food, where you can also do your own thing, than the gourmet food truck industry is your calling. “I wanted something that’s more personal,” says Cox. “You just have to take that leap.” Follow these three basic steps from Brett Lindenberg, owner of foodtruckempire.com—a source for new truck owners to seek advice—to get your start-up rolling.

 

1.     Determining your menu, according to food truck guru Brett Lindenberg, should take priority as your first step. Your food should be unique and specialized. Cox, who spins classic meat dishes—like BBQ Chicken tacos or the Three Pig Grinder with Pork Loin, Ham, and Bacon in one—says,  “You have to go where it’s almost edgy, and it’s what they know.” Roxy’s Grilled Cheese, based out of Massachusetts, spins the sandwich by turning it fancy with options like a chocolate-covered bacon grilled cheese or adding in slabs of fresh mac-n-cheese. Other successfully unique trucks include Kogi, combining Korean and Mexican dishes and Quiero Arepas, serving made-from-scratch Venezuelan-inspired arepas. See what already exists in your area by researching local food trucks while creating a way to individualize your dishes. Once you know what you want to cook you can understand the specific equipment and sizes of tools you will need to buy.

 

2.     With your idea in tow, begin to write a business plan. This should include things like a mission statement, your strengths and weaknesses, and a sales forecast. A plan helps obtain permits, get supplies, and figure out where to park. If you’ve never created a business plan or are unsure of how to obtain the necessary permits (which vary from city to city), reach out to professionals for guidance. Cox turned to the Small Business Development Center at Onondaga Community College, whose advisors offered tremendous aid in his process. Talking to other local owners or consulting with sites like the Food Truck Franchise Group can offer similar assistance.

 

3.     Lindenberg says buying your vehicle and getting the business going serves as the final step to starting a food truck. With numerous vehicle options, from tiny or large trailers to trucks that can be driven or ones that are pulled, it comes down to the service you want and the price you’re willing to pay, which typically ranges from $40,000 to $60,000. Further consider decorating your truck, which helps market your services and promote your brand. Advertising your brand on your truck exterior can help draw in customers while creating a signature experience.

Boutiques on Wheels

Mobile retailers gain speed around the country, giving customers a truckload of experience, from erotic toys to bohemian-chic apparel

It’s the beginning of March and Mary Buffington is gearing up for a bachelorette party. Driving her truck to the location in the city of Minneapolis, Buffington, 53, gathers her lingerie, handcuffs and edible body paints. Hosting the party on her mobile retail truck, Pie Essentials, Buffington blasts loud music and shares crazy stories with the women around, as she sells them her erotic adult toys. “My face hurts by the time I’m done with an evening. It’s just so much fun,” Buffington says. Spending 15 years of her adult life working a desk job in the property management world, Buffington was never satisfied. Longing for her own business that gave her independence, she tossed around ideas like opening a brick-and-mortar retail store, but due to the expense, was out of options. Then she came across a television newscast.

 

The newscast featured a mobile fashion truck—the first to debut in Minneapolis—and attracted Buffington’s interest right away. Buffington, with dark stained lips and chopped hair that constantly changes from red to purple, decided to launch her own mobile retail business, Pie Essentials, now three years old, searching for a vehicle the next day. Since she opened this year, she has been booked every weekend.

 

Though more niche than other mobile stores, retail trucks like Buffington’s are popping up all over the country, from big cities like New York and Los Angeles to smaller ones like Illinois and Arizona. Beginning in 2010 with fashion designer Cynthia Rowley, who tested a retail truck out along the California coast, her experiment created exposure and followers. These trucks now sell everything from bohemian clothes, to designer buys, to vintage apparel or accessories and beyond. In 2012, the American Mobile Retail Association, a national organization, was formed to support the growing community. Founded by the owners of Le Fashion Truck in LA, the AMRA aims to unite mobile retail owners and educate the public. With over 80 members, the site describes and lists the trucks across America. It offers advice for starting one up, like where to buy a vehicle or obtain permits. The AMRA also offers live webinars, to give tips, with the owners of successful trucks and one-on-one sessions, a helpful tool as more mobile retailers open and individuals flock to them. “They allow people to engage with the fashion like you just simply can’t if you are buying online,” says Professor Carla Lloyd, director of the Fashion and Beauty Communications Milestone Program at Syracuse University. “It’s bringing all of that fashion and accessories that you see online but you can’t experience, especially if you live in a market that has a restricted number of stores. So it’s that sensory experience that it’s allowing.”

 

Krystal Lorbiecki, owner and designer of Barefoot Gypsy Boutique in Florida, gives customers this experience through festivals. Attending more than 30 last year, Barefoot Gypsy Boutique will attend two to three festivals per month this year, with an online shop on the side. “You can really find your market when you’re mobile. You can find who you are instead of sitting in one spot and hoping that they find you,” says Lorbiecki.

 

According to Professor Lloyd, a retail truck gives further advantage, as it is a sort of in-person, online experience that doesn't leave chance of disappointment when the product arrives. Versus shopping online, it is more engaging when a truck pulls up and customers can feel the materials and try items on. “It’s experiential marketing. You’re not just engaging. You can, but this is experiencing it,” she says. “It’s new, different, unexpected, and fun. And it’s manageable.”

 

For Lorbiecki, who makes her products, she creates what she wants to share. Other retailers curate their collections, connecting with designers who supply for the trucks. “It takes the guess-work out of walking into a giant department store with so much inventory. Some people want more prompt and more assistance,” Lloyd says.

 

The mobile fashion trucks do just that, offering a unique and focused experience that allows shoppers to walk up and enter the back of a truck and shop away.